Why would an architect focusing on collective architecture and his studio Recetas Urbanas participate in Art Basel, the highest-selling international art fair?

Does applying his radical methodology in Switzerland, one of the world’s richest countries, make any sense?

What are the dynamics behind the contemporary art market, and furthermore, how does the market produce art?

Through testimonials and conversations, this documentary addresses controversial issues exploring the status quo of the current contemporary art market and its relation to society and culture.